What does AI say about your brand?
Your next customer may start with an AI answer. We use Applaude to assess how your brand appears, then help you act through better content, product information, and customer experiences.
See how AI represents your brand.
Applaude is our AI visibility platform, built and owned by FutureProof. It samples responses across ChatGPT, Claude, Gemini, and Perplexity to surface brand mentions, competitive context, and messaging gaps.
Use the platform to explore your brand’s visibility, or work with FutureProof on a scoped enterprise program.
Understand the answer. Decide what to do next.
Answer engine optimization helps make your brand’s information easier to find, understand, and accurately represent in AI answers. It builds on the quality of your website, content, and product data.
Establish the baseline
Define the markets, competitors, and questions that matter. Review sampled AI answers for brand presence, accuracy, and cited sources.
Put improvements into practice
Prioritize content and product information gaps. Connect your data and build the workflows or applications that keep answers useful and current.
Measure and refine
Repeat the agreed question set and track visibility alongside available business indicators. Keep improving as models, customer behavior, and your business evolve.
Discovery is the start. Build on it.
Applaude surfaces the gaps. We connect the findings to your customer journey, then build the content workflows and custom applications needed to respond.
Content and knowledge
Build publishing workflows around your approved brand knowledge, helping teams turn business context into useful answers.
Product information
Improve how product facts, attributes, and supporting evidence are organized and kept current across channels.
Customer journeys
Connect discovery to product guidance, CRM, and commerce experiences designed around customer needs.
Track the evidence. Keep the context.
AI answers vary by platform, model, question, timing, and user context. Generated questions are a research sample, not a record of customer demand. Visibility is not a guarantee of recommendations, traffic, or sales.
For an enterprise program, we agree the question set, markets, run cadence, and reporting method. Available commercial signals are reported separately, with their attribution limits.
How is AI representing your brand?
Tell us about your category, markets, and priorities. We can establish what is useful to measure and where a response could make a difference.
