Industry expertise
We help brands turn AI-driven consumer change into growth. Consumer intelligence, brand experiences, and bespoke technology, connected across the customer journey.
Explore our expertise
Sector expertise
We bring category insight and hands-on technology development to the experiences that shape preference, purchase, and loyalty.
01 / CPG
AI is bringing the recipe, the recommendation, and the shopping basket closer together. The opportunity for CPG brands is to turn everyday intent into preference, purchase, and participation.
We help CPG brands build demand in an AI-shaped marketplace. From consumer intelligence and product discovery to shoppable experiences and creative platforms, we connect what your brand knows to what people want next.
01 / Strategy
We turn research, cultural signals, and customer feedback into a clear view of emerging occasions and unmet needs. Bespoke insight tools give brand and innovation teams a shared foundation for positioning, product development, and campaign planning.
02 / Discovery
We strengthen how your products are understood across AI search and retail. Structured attributes, approved claims, and occasion-led content connect your portfolio to the questions people ask before they ever name a brand.
03 / Commerce
We design experiences that turn a meal, routine, or household need into a relevant product selection. Recipe assistants and guided baskets connect your product knowledge to retailer and commerce integrations, with a clear route from inspiration to purchase.
04 / Experience
We create platforms that invite people to make something with your brand: a personalized pack, a custom design, or content shaped around an occasion. Brand-controlled generation, moderation, and commerce integration turn self-expression into a relationship your business can build on.
Occasion-led AI visibility
Product and usage guidance
Recipe-to-cart experiences
Personalized brand participation
Clementine turns recipes, lists, and conversations into personalized grocery carts across the U.S. and Canada.
Read the developmentGatorade connects AI-generated bottle designs to its membership and purchase experience.
Read the development02 / Retail
Shopping now extends across search, AI assistants, owned channels, and the store. As agents take on more of the comparison and selection, retailers have a new opportunity to make their assortment and service count.
We help retailers compete across the next generation of commerce. Our work connects AI discovery, personal shopping, and store expertise to the catalog, customer data, and systems behind the sale.
01 / Strategy
We map how AI assistants encounter your assortment, evaluate your offer, and move customers toward purchase. That becomes a prioritized plan for product data, platform participation, customer experience, and the integrations your commerce business needs.
02 / Commerce
We build personal shopping tools that work across text, images, and customer preferences. Shoppers can refine a brief, compare products, and assemble a basket while the experience stays connected to current assortment, inventory, and fulfillment information.
03 / Discovery
We prepare your catalog and storefront for AI-led discovery and buying. Product knowledge, feeds, and transaction interfaces are designed around the requirements of your selected platforms, with a checkout experience that preserves your brand and the customer’s control.
04 / Experience
We give associates and service teams a richer view of the customer conversation. Knowledge agents, voice-based selling practice, and integrated service tools connect digital intent with the expertise and personal attention that make the store valuable.
Agent-ready assortment
Personal shopping experiences
Connected checkout
Context-aware service
UCP-powered shopping connects AI discovery with checkout for participating retailers; availability varies by market.
Read the developmentAlexa for Shopping, formerly Rufus, supports personalized recommendations and customer-set auto-buy price targets.
Read the development03 / Fashion & Beauty
AI is making style and beauty discovery more visual, conversational, and individual. Brands can bring their expertise closer to the customer while protecting the taste, trust, and human connection that distinguish them.
We create digital experiences that translate brand expertise into personal relevance. From AI styling and virtual try-on to associate tools and creative participation, we connect inspiration to confident choice and a lasting relationship.
01 / Experience
We build branded advisors around the individual, the occasion, and the products they already use. Product knowledge and stated preferences power recommendations across collections, looks, and routines, with a natural handoff to an associate for personal advice.
02 / Commerce
We design and integrate visual experiences that help customers explore a look before purchase. Provider selection, product assets, consent, and user experience come together in a branded journey from visual inspiration to the right product page.
03 / Experience
We equip associates with brand knowledge, customer context, and realistic voice practice. Bespoke tools help teams prepare for appointments, tell product stories, and follow through across channels while keeping the relationship in the associate’s hands.
04 / Innovation
We develop branded experiences for co-creation, custom looks, and product storytelling. Controlled image generation and approved creative systems let customers participate in the brand, while feedback informs content, education, and future collections.
Visual and conversational search
Styling, routines, and try-on
Expert-assisted commerce
Connected clienteling
Virtual try-on lets shoppers explore apparel using their own image. It is visual guidance, not a fit guarantee.
Read the developmentMaybelline announced plans to bring ModiFace-powered makeup try-on into ChatGPT.
Read the development04 / Consumer Tech
AI is moving from an app people open to a layer that can see, understand, and help them act. For consumer technology brands, the opportunity is to make complex capabilities feel useful from the first interaction.
We help consumer tech brands design the experience around the product. Multimodal guidance, contextual onboarding, and connected software make the technology easier to choose, easier to use, and more valuable over time.
01 / Innovation
We prototype and build experiences that combine voice, camera, screen context, and approved product knowledge. A customer can show what they are trying to do and receive guidance designed for the product and the moment.
02 / Commerce
We translate specifications into a clear purchase decision. Bespoke selection tools connect intended use, existing devices, compatibility, and accessory requirements to an appropriate configuration and a connected commerce journey.
03 / Experience
We design product-aware onboarding that gets customers to first value. Contextual instructions, interactive walkthroughs, and support agents bring documentation into the experience, with permissioned actions and expert escalation where the task requires them.
04 / Strategy
We help brands define their role in an environment of personal assistants, devices, and connected services. Consumer research and technical discovery identify which integrations create value, what data they require, and how the product should evolve.
Use-case-led product discovery
Compatibility and configuration
Visual and voice onboarding
Contextual product experiences
Gemini Live uses camera and screen context to provide real-time assistance.
Read the developmentGalaxy S26 combines contextual suggestions, conversational device control, and a choice of AI agents.
Read the development05 / Financial Services
AI is expanding the ways people understand, manage, and spend their money. The next generation of financial experiences must make that intelligence useful while keeping authority, consent, and accountability clear.
We help financial services brands turn AI into more relevant customer experiences. We connect consumer strategy, product education, and bespoke software with the governance and human expertise that financial relationships depend on.
01 / Strategy
We define where AI can create value across acquisition, onboarding, and service. Consumer research, journey design, and working prototypes give marketing, product, and compliance teams a shared direction and a practical delivery roadmap.
02 / Experience
We create conversational experiences that help customers understand products, find relevant benefits, and complete service steps. Approved knowledge and connected workflows support clear answers, with account-specific or advisory needs routed to the appropriate team.
03 / Innovation
We design and prototype tools that make customer-authorized financial information easier to understand. Spending views, explainable scenarios, and guided workflows put useful context in the customer’s hands while keeping advice, eligibility, and regulated decisions with qualified teams.
04 / Innovation
We help teams prepare for customers who delegate purchases to AI. Our work defines authorization, spending controls, confirmation, and service journeys, then tests the experience with selected payment providers before an integration moves into production.
Clear product and benefit education
Personal financial context
Consent-led customer workflows
Accountable ongoing support
A Westpac-issued card was used for a consented Agent Pay cinema-ticket purchase in New Zealand.
Read the developmentTrusted Agent Protocol provides a method for merchants to recognize approved AI agents.
Read the development06 / Real Estate
AI is connecting property discovery, visual exploration, and the conversation that leads to a visit. The opportunity is to make a complex, considered decision more personal without losing the integrity of the property information.
We help real estate brands turn property knowledge into stronger customer experiences. Intelligent search, visual tools, and connected leasing software bring marketing, sales, and service into one more useful journey.
01 / Experience
We design search and advisory experiences around the requirements people choose to share. Verified listings, property details, and availability become an accessible conversation that helps prospects explore options and reach the right property team.
02 / Innovation
We develop interactive journeys that let people explore how a space could work for them. Digital-twin integrations and AI staging pilots connect floor plans, imagery, and style preferences, with original property views preserved and generated visualizations clearly identified.
03 / Commerce
We connect voice and text agents to inquiry, scheduling, and CRM workflows. Prospects get timely answers and a clear route to a visit; property teams receive the context to prepare and follow through. Screening and contractual decisions remain in established processes.
04 / Experience
We build service tools that connect building knowledge, requests, and the teams responsible for a property. A shared record and permissioned knowledge agents help residents find support and give operators a clearer view of recurring needs.
Conversational property search
Interactive property visualization
Connected tour and leasing journeys
Resident and tenant service
Showcase Virtual Staging lets shoppers select design styles and reimagine listing photos.
Read the developmentAgent by EliseAI brings AI-handled conversations and prospect history into a mobile leasing CRM.
Read the development07 / Hospitality
AI is becoming part of how travelers imagine a trip, compare stays, and make a plan. Hospitality brands can bring their character and expertise into that process, then connect the promise of the booking to the experience on property.
We help hospitality brands connect inspiration, booking, and service. Consumer intelligence, branded planning tools, and bespoke guest software make your property knowledge more useful and your guest relationships more continuous.
01 / Discovery
We strengthen how properties and destinations are represented in AI-led research. Structured amenities, room information, local expertise, and occasion-led content help communicate why your brand is relevant to a particular trip.
02 / Commerce
We create trip and stay planners that connect guest intent to the right property, room, and experience. Live inventory and booking integrations turn useful guidance into a direct-booking journey, with rates, terms, and confirmation grounded in your systems.
03 / Experience
We design multilingual voice and text experiences around your service standards. Guests can explore the property, ask about their stay, and request assistance while staff receive the context to deliver personal service and resolve more complex needs.
04 / Experience
We bring guest-selected preferences, pre-arrival requests, and service history into tools your teams can use. Personalized experience planning and coordinated follow-through help the brand deliver on what the guest shared and learn from each stay.
AI travel visibility
Branded trip and stay guidance
Connected direct booking
Personal guest experiences
Hilton’s AI Planner brings conversational destination and property discovery to its own website.
Read the developmentExpedia’s ChatGPT app connects conversational travel planning to its travel inventory and booking journey.
Read the developmentOur approach
We work with leadership, marketing, and product teams to identify the opportunity, develop the experience, and connect it to the systems behind your brand.
Explore our servicesConsumer and category research, AI opportunity mapping, and a focused business roadmap.
Brand concepts, customer journeys, and working prototypes that make the opportunity tangible.
Bespoke software, data integration, evaluation, and ongoing development around defined business outcomes.
Start with the business question
Tell us about your category, your customers, and where you see the opportunity. We’ll consider the right response together.