Answer Engine Optimization

Be the answer,
not the search result.

Your customers now ask ChatGPT, Claude, Gemini and Perplexity before they ever visit your site. FutureProof® measures how AI describes and recommends your brand, then fixes it.

The shift

What changed.
What we build.

The front door to your brand moved. When an AI assistant shortlists three options, being fourth is the same as being invisible.

01
What we build

AI visibility audit

How ChatGPT, Claude, Gemini and Perplexity describe, rank and recommend your brand today, powered by Applaude.

02
What we build

Content and structured data

Pages, answers and schema written so AI can read, trust and cite your brand.

03
What we build

ChatGPT Ads strategy

Where to show up, what to say and how paid and organic AI visibility reinforce each other.

04
What we build

Ongoing measurement

Citations, share of voice and sentiment across answer engines, every week.

Applaude, our AEO platform, tracks how AI assistants talk about brands in real time.

From the work

See Applaude ↗

Questions

Frequently asked.
Plainly answered.

What is AEO?

Getting your brand recommended in AI answers, not just ranked in search results.

How is AEO different from SEO?

SEO wins the click. AEO wins the recommendation, often with no click at all.

How fast do we see results?

A visibility baseline in week one and movement within a quarter.

Keep exploring

More from
FutureProof®

Start with the business question

We’ve Got A Future
To Get Started On

Tell us about your category, your customers, and where you see the opportunity.

See how AI sees your brand